Scandi style with a wink.

Borås, Sweden

Spira of Sweden is the textile brand turning everyday life into a pattern party. Founded in Borås in 2002, they’re best known for bold prints, playful characters, and a knack for making color feel both joyful and timeless. From tote bags to cushions, Spira designs are made to last—and to bring a little Swedish cheer into daily routines. Hei-Day’s founder first discovered them in a little shop in Stockholm, and it’s been love at first print ever since.