Design you’ll hold onto (literally).

Helsinki, Finland

Pidät is the Finnish brand that makes everyday objects worth holding onto. Literally—the name means “You hold. You like. You keep.” And with designs that range from clever bird feeders to tools you’ll actually reach for, they’ve nailed the trifecta. Simple, smart, and just a little playful, Pidät proves the best things are the ones you never want to let go.