Color/Design: Frank illustration on blue apron

Material: 100% Cotton, hand-printed

Size: 29.5" × 32.5" (75 × 83 cm)

Origin: Designed and made in Sweden

Features: STANDARD 100 by OEKO-TEX® certified; machine-washable at 40°; adjustable fit; packaged in a gift box (ready to give, if you can bear to part with him)

Toss in the wash warm (40°C, gentle cycle) and line dry to keep those patterns popping. Skip the bleach and harsh stuff — they’ll only kill the vibe. A quick press on medium heat smooths out any post-laundry wrinkles. Then it’s back to carrying your world in style.

Spira of Sweden is the textile brand turning everyday life into a pattern party. Founded in Borås in 2002, they’re best known for bold prints, playful characters, and a knack for making color feel both joyful and timeless. From tote bags to cushions, Spira designs are made to last—and to bring a little Swedish cheer into daily routines. Hei-Day’s founder first discovered them in a little shop in Stockholm, and it’s been love at first print ever since.

$10 flat-rate shipping on orders up to $150. Spend $150 or more and shipping’s on us (continental U.S. only).

We pack and send your order within three business days—always with care. Need it in a hurry? Give us a shout and we’ll see if we can make some magic happen.

Changed your mind? Returns are accepted within 14 days of delivery for unused items in their original condition. Just drop us an email and we’ll get the wheels turning.

For the full scoop, see our FAQs.